Due to bugs in William Hill app, we now recommend that our readers try Paddy Power Mobile.
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William Hill App Review
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RATING ****
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WILLIAM HILL MOBILE SUMMARY
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INTRODUCTION
William Hill is one of the oldest and best-known of UK's bookmakers. Listed at British financial markets for over a decade, William Hill (or Will Hill as it is known in the UK) transitioned easily into the online market and is now one of the biggest names in the business. With an employment base of more than 15,000 people, William Hill is a British institution, headquartered in London and in Leeds. William Hill’s mobile app launched in February of 2012, around the time that other Internet sportsbooks started releasing their proprietary applications. Several updates later, the app now includes all the popular features in the industry. |
INSTALL & WELCOME BONUS
Rather than offer a standard welcome and reload bonus program, as is done by most of the big names in the industry, William Hill’s financial department has put other programs into place to reward users for their business. The site offers a $50 "refer a friend" bonus that works for sportsbook users placing bets on the service’s mobile app. Another offer that members can take advantage of is a site wide loyalty program. Members accrue VIP points based on their wagers and can trade those points in for cash value.
Where things gets interesting for William Hill mobile users is the array of special prices and money back rewards available only to users of the Android and iPhone betting app. Special money guarantees exist for mobile wagers – for example, any losing correct score wager on a nil-nil football contest is refunded to the bettor in the form of an identically-sized free wager. This offer is good on individual wagers up to $50 placed using the mobile app. Other offer examples for mobile users include a special second chance offer for Goal Scorer wagers, football accumulator loss rewards, and horse and greyhound racing rebates.
Rather than offer a standard welcome and reload bonus program, as is done by most of the big names in the industry, William Hill’s financial department has put other programs into place to reward users for their business. The site offers a $50 "refer a friend" bonus that works for sportsbook users placing bets on the service’s mobile app. Another offer that members can take advantage of is a site wide loyalty program. Members accrue VIP points based on their wagers and can trade those points in for cash value.
Where things gets interesting for William Hill mobile users is the array of special prices and money back rewards available only to users of the Android and iPhone betting app. Special money guarantees exist for mobile wagers – for example, any losing correct score wager on a nil-nil football contest is refunded to the bettor in the form of an identically-sized free wager. This offer is good on individual wagers up to $50 placed using the mobile app. Other offer examples for mobile users include a special second chance offer for Goal Scorer wagers, football accumulator loss rewards, and horse and greyhound racing rebates.
FEATURES
Full account management access is available to users of the mobile app, as are wagers on all markets found through the company’s website. An optional automatic log-in feature combined with quick links to major events on the front page gives users easy access to the wagers they want to make.
A special audio section of the app includes three radio stations designed for specific needs – Betting Sop Radio, Horse Racing Radio, and In-Play Radio. Each broadcast live commentary on their area of expertise, and include archival material available to mobile customers.
The available Live wagers section lets bettors click on a specific match (a hockey or soccer match, for example) and view live statistics and scores for it and hundreds of other live events, alongside an image that represents the course of the game. The ability to scan for specific statistics and player or team performance indicators (time of possession, shots on goal, completion percentages) is important data for live wagers.
As for the in-play options, William Hill is known for offering in-play wagers on major league sports as well as those weekly contests that don’t get major TV broadcast. Markets for in-play betting include Russian semi-pro hockey, cricket from around the world, and multiple tours of professional and semi-pro tennis, alongside the better-known markets.
William Hill were the first online bookmaker to release an Apple Watch betting app.
DESIGN & NAVIGATION
Visually-speaking, the William Hill betting app looks a lot like the other major bookmaking apps – shades of gray and blue punctuated by flashes of yellow. Where the design and layout of William Hill’s app succeeds is not the way it looks, necessarily, but its ease of use.
The homepage of the app has a special three-tab menu, labeled Top Bets, In-Play, and Highlights. The Top Bets section shows the system’s top ten heavily-backed events for any given day of the year. The In-Play tab shows a list of live wagering options. The Highlights tab is basically an overview of every one of Will Hill’s major markets.
Above the three-tab menu is a tray of icons representing the most-popular sports on the site, but this menu is customizable to represent the markets users want quick access to. The app has room for as many as five market icons.
BETTING MARKETS
William Hill advertises that they offer wagers in “more than 150 markets.” Since William Hill is among the best-known and most active of the UK’s bookmakers, they are among the industry’s leaders in variety of markets. The traditional favorites are available – UK and global football, American sports, greyhound and horse racing – as are the less-familiar – darts, UFC, and snooker. William Hill is also on top of the major sporting events around the world, offering Olympics bets during Olympiads and wagers on FIBA, FIFA, and other international tournaments.
VERDICT
Live and in-play betting, now a standard feature at the world’s best books, is a great recent addition to the app. A general lack of flagship bonuses and promotional programs is a mark against the app, as are a series of unfortunate negative reviews through the iTunes App Store, revolving mainly around lagging software. Still, because of easy access to a huge pool of markets and the ease of navigation and use of the app, it is among the most-downloaded apps in the business.
Full account management access is available to users of the mobile app, as are wagers on all markets found through the company’s website. An optional automatic log-in feature combined with quick links to major events on the front page gives users easy access to the wagers they want to make.
A special audio section of the app includes three radio stations designed for specific needs – Betting Sop Radio, Horse Racing Radio, and In-Play Radio. Each broadcast live commentary on their area of expertise, and include archival material available to mobile customers.
The available Live wagers section lets bettors click on a specific match (a hockey or soccer match, for example) and view live statistics and scores for it and hundreds of other live events, alongside an image that represents the course of the game. The ability to scan for specific statistics and player or team performance indicators (time of possession, shots on goal, completion percentages) is important data for live wagers.
As for the in-play options, William Hill is known for offering in-play wagers on major league sports as well as those weekly contests that don’t get major TV broadcast. Markets for in-play betting include Russian semi-pro hockey, cricket from around the world, and multiple tours of professional and semi-pro tennis, alongside the better-known markets.
William Hill were the first online bookmaker to release an Apple Watch betting app.
DESIGN & NAVIGATION
Visually-speaking, the William Hill betting app looks a lot like the other major bookmaking apps – shades of gray and blue punctuated by flashes of yellow. Where the design and layout of William Hill’s app succeeds is not the way it looks, necessarily, but its ease of use.
The homepage of the app has a special three-tab menu, labeled Top Bets, In-Play, and Highlights. The Top Bets section shows the system’s top ten heavily-backed events for any given day of the year. The In-Play tab shows a list of live wagering options. The Highlights tab is basically an overview of every one of Will Hill’s major markets.
Above the three-tab menu is a tray of icons representing the most-popular sports on the site, but this menu is customizable to represent the markets users want quick access to. The app has room for as many as five market icons.
BETTING MARKETS
William Hill advertises that they offer wagers in “more than 150 markets.” Since William Hill is among the best-known and most active of the UK’s bookmakers, they are among the industry’s leaders in variety of markets. The traditional favorites are available – UK and global football, American sports, greyhound and horse racing – as are the less-familiar – darts, UFC, and snooker. William Hill is also on top of the major sporting events around the world, offering Olympics bets during Olympiads and wagers on FIBA, FIFA, and other international tournaments.
VERDICT
Live and in-play betting, now a standard feature at the world’s best books, is a great recent addition to the app. A general lack of flagship bonuses and promotional programs is a mark against the app, as are a series of unfortunate negative reviews through the iTunes App Store, revolving mainly around lagging software. Still, because of easy access to a huge pool of markets and the ease of navigation and use of the app, it is among the most-downloaded apps in the business.
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